Simple ideas can move the world.

Simple ideas can move the world.

Change behaviour | Solve big problems Create scaleable impact
change behaviour
solve big problems
create scaleable impact
We use our unique version of Behaviour Design (Design Thinking & Behavioural Science) to unearth the simplest ways to change behaviour & create impact at scale.
FOUNDED IN 2013
50+ CONSULTING PROJECTS
500+ TRAINING WORKSHOPS

Problems we tackle

and train teams to tackle

1
Designing a differentiated product or service
2
Increasing user adoption
3
Improving user adherence
Our all-pervasive simple ideas cover
VALUE PROPOSITION DESIGN
PRODUCT OR SERVICE FEATURES
COMMUNICATION & MESSAGING
SERVICE EXPERIENCE DESIGN
4Ps OF THE BRAND
UI/UX RECOMMENDATIONS
Drop us an email to start this conversation
curious@tinkerlabs.in
behavior design

Consulting

BEHAVIOURAL INSIGHTS
3-5 WEEKS
A behavioural audit to diagnose why users are behaving in a certain way.
IDEA CONCEPTS
4-8 WEEKS
‘Irrational’ simple ideas, laden with behavioural science.
CO-CREATED SOLUTIONS
8-12 WEEKS
User-tested low-fidelity prototypes for your team to build on.
design thinking

Training

QUICK INTRO
90-120 MINS
Inspiring ideas from the world of Design Thinking x Behavioural Science.
WORKSHOP
1-2 DAYS
A hands-on program that focuses on learning by applying.
INNOVATION PROGRAM
3-6-12 MONTHS
A large-scale program orchestrated under a unified innovation theme.

Impact in action

ALL WORK
BEHAVIOUR DESIGN CONSULTING
INDUSTRY
year
Helping Young Users Save Without Stress
GALGAL
INDUSTRY
year
Designing Culture That Includes Everyone
GAP INC.
INDUSTRY
year
Helping Citizens Prevent Urban Flooding
GIZ
DESIGN THINKING TRAINING
INDUSTRY
year
Helping Young Users Save Without Stress
GALGAL
INDUSTRY
year
Designing Culture That Includes Everyone
GAP INC.
INDUSTRY
year
Helping Citizens Prevent Urban Flooding
GIZ
ALL WORK

Behaviour Design for every sector and industry

Wherever there are choices & decisions, there is a behaviour design problem waiting to be solved
12 YEARS

100+ ORGANISATIONS
15+ INDUSTRIES & SECTORS
40+ PROJECTS

Behaviour Design:
Design Thinking x Behavioural Science

Design Thinking on
Behavioural Science steriods.
Humans are irrational - we don’t always behave how we’re expected to behave. So, to solve human problems, you sometimes need ‘irrational’ solutions that account for this misbehaviour. We use our unique version of Behaviour Design, where the Design Thinking framework keeps us grounded & iterative through the ambiguous process of innovation, and Behavioural Science helps us understand the forces at play in the decisions users take.
We conduct user behaviour research to look for irrationalities in extreme user contexts
We analyse our insights to identify the need barriers in the system
We convert our actionable insights into ideas & low-fidelity prototypes
We test the prototypes with users & stakeholders to iterate & improve
IMMERSE & EMPATHISE
DIAGNOSE & DEFINE
IDEATE & PROTOTYPE
TEST & ITERATE
PROBLEM SPACE
SOLUTION SPACE
Our problem-solving framework:

How we work:
Behaviour Design Codex

The melting pot of our behavioural science & design ideologies, centred around designing environments that enable behaviours.
SEE THE CODEX IN ACTION
The problem
The system
The challenge
The Tinker Studio
Our playground for self-initiated experiments, where we push boundaries and explore new ideas.
EXPLORE
Thank you.
We’ve received your request & will get back to you to you shortly.
see our work
CONSULTING
TRAINING
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CONTACT US
curious@tinkerlabs.in
+91 9920728510
Quest Co-works,Technopolis Knowledge Park,Mahakali Caves Road, Chakala, Andheri East, Mumbai 400093
CONTACT US
curious@tinkerlabs.in
+91 9920728510
Quest Co-works,Technopolis Knowledge Park,Mahakali Caves Road, Chakala, Andheri East, Mumbai 400093
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